A Look at the Hotel Industry’s Recovery

The hotel industry has been slowly but steadily recovering in the U.S. and in many parts of the world since 2021; data shows this trend continuing into 2022.

New weekly data reports from STR are showing encouraging signs for the hotel industry this year and are providing key comparisons from pre-pandemic levels to measure where we are now in the hotel industry’s recovery. STR measures data from 70,000 properties across the globe to determine its data.

Globally, destinations continued to show a disproportionate recovery across 2021; while destinations in Europe had to go on lockdowns that understandably impacted the hotel industry negatively, others, like Miami and Dubai, reached the greatest levels of recovery in gross operating profit per available room (GOPPAR), a key metric in determining the health of the industry.

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